oxo graind it | Dried herbs & spices release more flavor when freshly ground. But having separate grinders for every spice in the rack is impractical. Created a simple and clear product identity, packaging, and icons that reinforce the spice families and help people to use ground spice with ease and confidence. It is a new and un familiar concept, so the packaging is designed to quickly inform and educate consumers about the use of the grinders and spices.